Mobile app development can be a lucrative service for any digital agency to offer clients. Here are the top 10 benefits:
- Increased revenue and profit margins
Developing apps for clients can significantly boost your agency’s revenue through:
• Higher client billing rates for app projects
• Additional revenue from app maintenance/support
• Potential ongoing revenue from in-app purchases
Profit margins tend to be higher for app development compared to other agency services like web design.
- Recurring revenue stream
Adding app development to your offerings creates a potential recurring revenue stream through:
• Regular updates and bug fixes
• Adding new features to existing apps
• Adaptations for new devices and platforms
This gives your agency a more stable revenue model with predictable cash flow.
- Strengthen client relationships
Developing high-quality apps for your clients allows you to:
• Demonstrate your full-service capabilities and expertise
• Provide ongoing value beyond the initial project
• Build loyalty and trust that leads to more work
This strengthens your relationships with existing clients and leads to increased retention.
- Diversifies your client portfolio
Offering app development attracts new types of clients like businesses and organizations that need mobile solutions.
This diversifies your client base and reduces dependence on any single industry. You become a one-stop shop for all digital needs.
- Builds your agency’s expertise
Developing mobile apps requires expertise in technologies like SDKs, APIs, data storage and more.
This knowledge:
• Improves the skills/talent of your entire agency
• Helps you keep up with the latest tech trends
• Adds value and credibility that attracts more clients
- Attract top talent
Offering challenging app development work allows you to recruit and retain the best designers,developers and project managers.
Top talent is attracted to agencies that continuously work with cutting-edge technologies. This improves the overall quality of your work.
- Prepares for the future of tech
As mobile and apps continue dominating consumer habits, offering these services prepares your agency for future demand from clients.
You position yourself at the forefront of the shifting digital landscape & stay ahead of the competition.
- Leverage existing web capabilities
Many of the skills required for web development – UX design, front-end coding, API integration – are also relevant for app development.
Your agency can leverage existing web expertise, tools and processes to get started offering app solutions more quickly.
- Expand into related services
After gaining app development experience, your agency can expand into other growing services like:
• AR/VR application
• IOT solution development
• Wearable app development
You gain first-mover advantage in emerging technologies related to mobile and apps.
- Enhance your agency’s brand
Developing apps strengthens how your agency is perceived by positioning you as:
• Innovative and pioneering new technologies
• On the cutting edge of mobile and apps
• A solutions provider, not just a service
• A full-stack digital transformation partner
This enhanced brand credibility helps you win more clients and command higher rates.
In summary, adding mobile app development services provides many strategic and financial benefits for digital agencies. The advantages of diversifying your offering to include app solutions far outweigh the risks.
Let us know if you have any other questions about how app development can benefit and grow your agency! We’d be happy to provide more details.
